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WHAT IS
REASON?
Let's be open. Creating DUB music isn't
easy. Making your own riddims, and mixing
them in DUB style is a skill that has to be
trained and developed. It takes a lot of
practice to grow from creating music for
yourself and creating music, which others
will enjoy. Owning your own studio with all
the samplers and effects you need doesn't
bring you that DUB on a golden plate. And
yet you'll need that studio.
Sounds Reason-able, doesn't it?
And so it does.
Reason is the tool that will technically
enable you to create DUB with a computer. It
turns your computer into a complete studio.
Even with the minimum requirements, the word
"complete" is not an
overstatement. It is possible to create an
authentic DUB setting, so that you're able
to build on the works of the 
Fathers of Dub. For example by using
"tricks" with the mixing board
which other programs simply won't let you do
when they're not "in the book"
And the strong part is, that whatever
your "level" may be, this is the
tool you need. The reason for that is a
logical as life itself. It doesn't matter
whether you're just beginning or
"pro", if you want to make DUB
you'll need a studio: when you've reached
that "professional" phase, and
that is where you create your music for
others to enjoy, you'll need it even more!
Reason is your studio.
Everything is designed to inspire. Small
details like voltage warnings on the
backside of effect devices, for example. Or
a little animation in the cables when you
flip from the front side of your rack to the
backside. It has several effects,
synthesizers, samplers, drumcomputers,
mixing boards and a sequencer section. Oh,
and did I mention the two CDR's packed with
all kinds of sample material? The quality of
everything is professional, too.
The power isn't in the design, though.
It's in the fact that Reason is your
studio.
What started with the Rebirth software,
was taken to the next step with Reason 1.0.
And when version 2.0 was introduced to the
public, the standard was set. Communities
arose, websites that had "Reasonings"
in every sense of the word sprung up, and
yes, the software brought artists to
success! With Reason 3.0, Propellerhead has
again set the standard for the
"virtual" studio.
The software is versatile, and enables
you to make the most complex DUB Set-up. And
it the same times, it is open for "newbies"
too. Yes, it is quite possible to develop
yourselves by merely discovering the endless
possibilities of the studio. After all, this
is how DUB producers develop themselves, in
their own studio. It's even possible to
start with some basic set-ups, created for
you in the demo songs that come with the
software, or on the Web.
So whether you're a "starter"
or you're already making music for an
audience, Reason is what you want. The
software is so widespread and in use that
you will always find other producers who can
help you along the way. And when you learn
something from working in a "real"
studio, chances are big that you'll find a
way to apply it in your own
"virtual" one as well. And often,
better.
One look at the enormous merchandizing,
books, websites, says it all. Reason is here
to stay for a very, very long time. And
chances are, you haven't even seen
everything yet.
From the days of Rebirth (Renaissance,
for the culti's among us) to the current Age
of Reason (Enlightment, all culti's),
Propellerhead flies on lonely heights.
Thanks to their combination of obvious
artistic and technical insight, inspiring
designs and progressive character, it is now
possible to Create Dub With Computers!
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