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WHAT IS REASON?
Let's be open. Creating DUB music isn't easy. Making
your own riddims, and mixing them in DUB style is a
skill that has to be trained and developed. It takes a
lot of practice to grow from creating music for yourself
and creating music, which others will enjoy. Owning your
own studio with all the samplers and effects you need
doesn't bring you that DUB on a golden plate. And yet
you'll need that studio.
Sounds Reason-able, doesn't it?
And so it does.
Reason is the tool that will technically enable you
to create DUB with a computer. It turns your computer
into a complete studio. Even with the minimum
requirements, the word "complete" is not an
overstatement. It is possible to create an authentic DUB
setting, so that you're able to build on the works of
the 
Fathers of Dub. For example by using "tricks"
with the mixing board which other programs simply won't
let you do when they're not "in the book"
And the strong part is, that whatever your
"level" may be, this is the tool you need. The
reason for that is a logical as life itself. It doesn't
matter whether you're just beginning or "pro",
if you want to make DUB you'll need a studio: when
you've reached that "professional" phase, and
that is where you create your music for others to enjoy,
you'll need it even more!
Reason is your studio.
Everything is designed to inspire. Small details like
voltage warnings on the backside of effect devices, for
example. Or a little animation in the cables when you
flip from the front side of your rack to the backside.
It has several effects, synthesizers, samplers,
drumcomputers, mixing boards and a sequencer section.
Oh, and did I mention the two CDR's packed with all
kinds of sample material? The quality of everything is
professional, too.
The power isn't in the design, though.
It's in the fact that Reason is your studio.
What started with the Rebirth software, was taken to
the next step with Reason 1.0. And when version 2.0 was
introduced to the public, the standard was set.
Communities arose, websites that had
"Reasonings" in every sense of the word sprung
up, and yes, the software brought artists to success!
With Reason 3.0, Propellerhead has again set the
standard for the "virtual" studio.
The software is versatile, and enables you to make
the most complex DUB Set-up. And it the same times, it
is open for "newbies" too. Yes, it is quite
possible to develop yourselves by merely discovering the
endless possibilities of the studio. After all, this is
how DUB producers develop themselves, in their own
studio. It's even possible to start with some basic
set-ups, created for you in the demo songs that come
with the software, or on the Web.
So whether you're a "starter" or you're
already making music for an audience, Reason is what you
want. The software is so widespread and in use that you
will always find other producers who can help you along
the way. And when you learn something from working in a
"real" studio, chances are big that you'll
find a way to apply it in your own "virtual"
one as well. And often, better.
One look at the enormous merchandizing, books,
websites, says it all. Reason is here to stay for a
very, very long time. And chances are, you haven't even
seen everything yet.
From the days of Rebirth (Renaissance, for the
culti's among us) to the current Age of Reason
(Enlightment, all culti's), Propellerhead flies on
lonely heights. Thanks to their combination of obvious
artistic and technical insight, inspiring designs and
progressive character, it is now possible to Create Dub
With Computers!
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