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REASON 3.0: THE DUB IS IN THERE!

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WHAT IS REASON?

Let's be open. Creating DUB music isn't easy. Making your own riddims, and mixing them in DUB style is a skill that has to be trained and developed. It takes a lot of practice to grow from creating music for yourself and creating music, which others will enjoy. Owning your own studio with all the samplers and effects you need doesn't bring you that DUB on a golden plate. And yet you'll need that studio.

Sounds Reason-able, doesn't it?

And so it does.

Reason is the tool that will technically enable you to create DUB with a computer. It turns your computer into a complete studio. Even with the minimum requirements, the word "complete" is not an overstatement. It is possible to create an authentic DUB setting, so that you're able to build on the works of the CHECK REASON NOW Fathers of Dub. For example by using "tricks" with the mixing board which other programs simply won't let you do when they're not "in the book"

And the strong part is, that whatever your "level" may be, this is the tool you need. The reason for that is a logical as life itself. It doesn't matter whether you're just beginning or "pro", if you want to make DUB you'll need a studio: when you've reached that "professional" phase, and that is where you create your music for others to enjoy, you'll need it even more!

Reason is your studio.

Everything is designed to inspire. Small details like voltage warnings on the backside of effect devices, for example. Or a little animation in the cables when you flip from the front side of your rack to the backside. It has several effects, synthesizers, samplers, drumcomputers, mixing boards and a sequencer section. Oh, and did I mention the two CDR's packed with all kinds of sample material? The quality of everything is professional, too.

The power isn't in the design, though.

It's in the fact that Reason is your studio.

What started with the Rebirth software, was taken to the next step with Reason 1.0. And when version 2.0 was introduced to the public, the standard was set. Communities arose, websites that had "Reasonings" in every sense of the word sprung up, and yes, the software brought artists to success! With Reason 3.0, Propellerhead has again set the standard for the "virtual" studio.

The software is versatile, and enables you to make the most complex DUB Set-up. And it the same times, it is open for "newbies" too. Yes, it is quite possible to develop yourselves by merely discovering the endless possibilities of the studio. After all, this is how DUB producers develop themselves, in their own studio. It's even possible to start with some basic set-ups, created for you in the demo songs that come with the software, or on the Web.

So whether you're a "starter" or you're already making music for an audience, Reason is what you want. The software is so widespread and in use that you will always find other producers who can help you along the way. And when you learn something from working in a "real" studio, chances are big that you'll find a way to apply it in your own "virtual" one as well. And often, better.

One look at the enormous merchandizing, books, websites, says it all. Reason is here to stay for a very, very long time. And chances are, you haven't even seen everything yet.

From the days of Rebirth (Renaissance, for the culti's among us) to the current Age of Reason (Enlightment, all culti's), Propellerhead flies on lonely heights. Thanks to their combination of obvious artistic and technical insight, inspiring designs and progressive character, it is now possible to Create Dub With Computers!

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